RESEARCH: Uses & Gratifications

After looking at the psychographics and demo graphics I then started to look into the uses and gratifications of these magazines.

The main reasons why the readers of Top of the Pops magazine may read it is for socialbility and surveillance. This magazine tells you a lot of gossip and 'what's going on' with the pop music artists so whoever reads it is reading it forr surveillance and to know about the pop world but also to be able to disscuss with their peers aboutthings that are happening.

The main use and gratification of NME is for surveillance. NME magazine focusses more on the actual music rather than the artists and their lives, its more about giving information on where and when the next big giggs are. It tells you about what is going on in the music world.